Social Media Commerce For Dummies.
Book Description:
Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Collier helps you determine where you have the best opportunity to reach your market, which sites you should integrate with, and much more.
- Social studies — understand social media, social business, and social commerce
- Build your plan — develop a social action plan for your business and create an employee policy
- Revamp your website — include substantive information about your product or service, be mobile-friendly, and make contact easy
- Find your customers — explore the demographics of your target market and learn where your customers hang out
- Make new sales — by turning visitors into customers
- Service is everything — boost your business image by handling service issues instantly via Twitter and Facebook
- Know what they’re saying — monitor social media to see how your reputation is doing
- Keep getting better — use apps, widgets, and other tools to enhance your social media presence
Open the book and find:
- Ways to learn from the mistakes of others
- Tools to find your customers online
- Tips for Tweeting
- Creative ways to share content and engage web visitors
- Why your strategy must be flexible
- New ways to use e-mail
- Suggestions for building a following
- A glossary of social media terms
Paperback: 336 pages
Publisher: For Dummies (November 2012)
Language: English
ISBN-10: 1118297938
ISBN-13: 978-1118297933
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